Remember when business blogging was really big? You know, 2007-ish, before Twitter, Facebook, Pinterest and Instagram came and stole all that consumer attention span.
See on getelastic.com
The death of Google Reader may just be one more signal that blogging is passe, at least as a marketing tool for commercial products.
Only 25% of the 85 retail blogs we tracked in 2007 are still actively updated today. That’s a 75% abandonment rate.
So if blogging’s dead, what content marketing opportunities remain for ecommerce?